About RiCE / 05
Our Difference
Meet the founders
Co-Founder / Strategy
Charles Zhang
Charles Zhang is a recognized integrated marketing expert in China, with over 19 years of experience in advertising, public relations, and digital marketing. He has partnered with leading international brands, including Merz, EquitiesFirst, UPM, GEA, FedEx, and Wines of Chile. With extensive experience in integrated marketing and cross-border communications, Charles also helps Chinese brands expand into global markets, building international brand awareness and driving business growth.
Co-Founder / Creative
Rock Wang
A visionary Creative with 19 years of advertising excellence, specializing in digital innovation and integrated communications. I orchestrate strategic thinking, interactive experience design, and cross-platform storytelling to translate complex brand strategies into compelling, audience-first campaigns. Deeply seasoned in the FMCG and automotive sectors, my diverse portfolio spans luxury, tech, retail, and lifestyle. By fusing industry acumen with sharp creative foresight, I explore the powerful intersection of creativity, technology, content, and experience—driving creative excellence, profound audience engagement, and measurable business impact.
RiCE — Creative intelligence for complex businesses.
Shanghai · Global